Hotel Roanoke Joins Historic Hotels of America; Sets Average Daily Rate Record

The Hotel Roanoke was selected to join the prestigious Historic Hotels of America program administered by the National Trust for Historic Preservation (www.historic hotels.org). Hotel Roanoke is now one of 167 properties in 41 states, the District of Columbia, and Puerto Rico with this designation. In Virginia, the hotels include:

The Hotel Roanoke, Roanoke
The Jefferson Hotel, Richmond
The Homestead, Hot Springs
Boars' Head Inn, Charlottesville
Linden Row Inn, Richmond
Williamsburg Colonial Houses and Williamsburg Inn, Williamsburg
Martha Washington Inn, Abingdon
The Wayside Inn, Middletown
The Bailiwick Inn, Fairfax

The Hotel Roanoke and Conference Center is also on the National Register of Historic Places based on its significance in Roanoke since opening its doors in 1882.

The Hotel Roanoke had an interesting year with part of the adjacent conference center closed for 120 days (January 7, 2001, to May 7, 2001) to remove unsuitable fill (slag) from under columns, floors, and foundation walls. This closure negatively impacted the net income of the Hotel Roanoke, but considering how bad it could have been, the Doubletree Management team performed extremely well in maximizing income and controlling expenses. Even with this unfortunate event, the average daily rate (ADR) per occupied room was over $94, a record for the hotel.

Total revenues for the Hotel Roanoke in fiscal year 2001 were $13.8 million, with a net operating income (NOI) of $385,053, compared to $964,285 for FY2000. This decrease in the NOI was due to increased expenses related to the closure of the conference center and loss of some major meetings during this period.

Virginia Tech's colleges, alumni groups, and continuing education programs are consistently using the Hotel Roanoke and Conference Center for events that bring together members of the university community and alumni, as well as people who had never before experienced the value of the university's educational and outreach resources. The facility is well established as a valuable asset for Virginia Tech's outreach mission.